Excel Your Career with
Retail Management
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| BA-031 | Introduction to business | 6 Credits | View Details |
| BA-064 | Marketing Essentials | 6 Credits | View Details |
| BA-226 | Business communication | 6 Credits | View Details |
| BA-375 | Fundamentals of accounting | 6 Credits | View Details |
| BA-608 | Introduction to finance | 6 Credits | View Details |
| BA-686 | Management & administration | 6 Credits | View Details |
| BA-707 | E-business | 6 Credits | View Details |
| BA-785 | Human resources | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| RMT-029 | Introduction to Retail Supply | 6 Credits | View Details |
| MKT-224 | Marketing and High Technology Products | 6 Credits | View Details |
| RMT-294 | Principles of Finance | 6 Credits | View Details |
| RMT-550 | Introduction to Retail Management | 6 Credits | View Details |
| RMT-744 | Introduction to Consumer Behavior | 6 Credits | View Details |
| RMT-881 | Introduction to Retail Marketing | 6 Credits | View Details |
Introduction to business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding the u.s. business system.
- Understanding the environments of business.
- Conducting business ethically and responsibly.
- In Section 2 of this course you will cover these topics:
- Understanding entrepreneurship and new ventures.
- Understanding the global context of business.
- Managing the business enterprise
- In Section 3 of this exam you will be evaluated on below listed topics:
- Organizing the business enterprise
- Managing human resources and labor relations.
- Motivating and leading employees.
- In Section 4 of this course you will cover these topics
- Understanding marketing processes and consumer behavior.
- Developing and pricing products.
- Distributing products.
- In Section 5 of this course you will cover these topics:
- Promoting products.
- Producing goods and services.
- Managing for productivity and quality
- Managing information systems and communication technology.
- Understanding principles of accounting.
- Understanding money and banking.
- Understanding securities and investments.
- Understanding financial and risk management.
Marketing Essentials
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing: managing profitable customer relationships
- Company and marketing strategy: partnering to build customer relationships
- The marketing environment
- In Section 2 of this course you will cover these topics:
- Managing marketing information
- Consumer markets and consumer buyer behavior
- Business markets and business buyer behavior
- In Section 3 of this exam you will be evaluated on below listed topics:
- Customer-driven marketing strategy: creativing value for target customers
- Product, services, and branding strategies
- New-product development and life-cycle strategies
- In Section 4 of this course you will cover these topics
- Pricing products: understanding and capturing customer value
- Pricing products: pricing strategies
- Marketing channels and supply chain management
- In Section 5 of this course you will cover these topics:
- Retailing and wholesaling
- Communicating customer value: integrated marketing communication strategy
- Advertising and public relations
- Personal selling and sales promotion
- Direct and online marketing: building direct customer relationships
- Creating competitive advantage
- The global marketplace
- Marketing ethics and social responsibility
Business communication
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding business communication in todays workplace
- Communicating in teams and mastering listening and nonverbal communication
- In Section 2 of this course you will cover these topics:
- Planning business messages
- Writing business messages
- In Section 3 of this exam you will be evaluated on below listed topics:
- Completing business messages
- Choosing and using media for brief messages
- In Section 4 of this course you will cover these topics
- Writing routine and positive messages
- Writing negative messages
- In Section 5 of this course you will cover these topics:
- Writing persuasive messages
- Understanding and planning reports and proposals
- Writing and completing reports and proposals
- Preparing and giving oral presentations
- Building careers and writing rsums
- Applying and interviewing for employment
Fundamentals of accounting
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Accounting and the business environment
- Recording business transactions
- The adjusting process
- In Section 2 of this course you will cover these topics:
- Completing the accounting cycle
- Accounting for a retail business
- Internal control and cash
- In Section 3 of this exam you will be evaluated on below listed topics:
- Receivables
- Inventory
Long-term assets: plant assets and intangibles - In Section 4 of this course you will cover these topics
- Current liabilities and payroll
- Corporations and stockholders' equity
- Long-term liabilities
- The statement of cash flows
- In Section 5 of this course you will cover these topics:
- Financial statement analysis.
- Introduction to management accounting
- Job order costing
- Process costing
- Cost-volume-profit analysis
- The master budget and responsibility accounting
- Flexible budgets and standard costs
- Special business decisions and capital budgeting
Introduction to finance
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An introduction to the foundations of financial management - the ties that bind
- The financial markets and interest rates
- Understanding financial statements and cash flows
- In Section 2 of this course you will cover these topics:
- Evaluating a firm's financial performance
- The time value of money
- Risk and return
- In Section 3 of this exam you will be evaluated on below listed topics:
- Bond valuation
- Stock valuation
- Capital-budgeting techniques and practice
- In Section 4 of this course you will cover these topics
- Cash flows and other topics in capital budgeting
- Cost of capital
- Determining the financing mix
- In Section 5 of this course you will cover these topics:
- Dividend policy and internal financing
- Short-term financial planning
- Working-capital management
- Current asset management
- International business finance
Management & administration
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to management and organizations.
- Management yesterday and today.
- Organizational culture and environment: the constraints.
- In Section 2 of this course you will cover these topics:
- Managing in a global environment.
- Social responsibility and managerial ethics.
- Decision-making: the essence of the manager's job.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Foundations of planning.
- Strategic management.
- Planning tools and techniques.
- In Section 4 of this course you will cover these topics
- Organizational structure and design
- Communication and information technology.
- Human resource management.
- In Section 5 of this course you will cover these topics:
- Managing change and innovation.
- Foundations of behavior.
- Understanding groups and teams.
- Motivating employees.
- Leadership.
- Foundations of control.
- Operations and value chain management
E-business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Overview of ec.
- E-commerce market mechanisms.
- In Section 2 of this course you will cover these topics:
- Reatailing in e-commerce: products and services.
- Consumer behavior, customer service, and advertising
- In Section 3 of this exam you will be evaluated on below listed topics:
- Company-centric b2b and collaborative commerce.
- Public b2b exchanges.
- In Section 4 of this course you will cover these topics
- Intrabusiness, e-government, c2c, e-learning, and more.
- Mobile commerce.
- In Section 5 of this course you will cover these topics:
- Laws, ethics, and cyber crime.
- Payments and order fulfillment.
- E-strategy, internet communities, and global ec.
- Infrastructure and application development.
Human resources
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing hrm
- Human resource strategy and planning
- Recruitment
- In Section 2 of this course you will cover these topics:
- Selection: shortlisting and interviews
- The employment relationship
- Introduction to the learning process
- In Section 3 of this exam you will be evaluated on below listed topics:
- Learning and development programmes
- Performance appraisal and performance management
- In Section 4 of this course you will cover these topics
- Payment systems
- Managing employee welfare
- In Section 5 of this course you will cover these topics:
- Health and safety
- Partnership, employee involvement and high performance working
- Discipline and grievance
- Dismissal, redundancy and outplacement
Introduction to Retail Supply
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Legal heritage and critical legal thinking
- In Section 2 of this course you will cover these topics:
- Constitutional law for business and online commerce
- In Section 3 of this exam you will be evaluated on below listed topics:
- Traditional, alternative, and e-commerce dispute resolution
- Torts and privacy
- In Section 4 of this course you will cover these topics
- Business and cyber crimes
- Agreement and consideration
- In Section 5 of this course you will cover these topics:
- Capacity and legality
Marketing and High Technology Products
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to high-technology.
- Strategy and corporate culture in high-tech firms.
- In Section 2 of this course you will cover these topics:
- Relationship marketing: partnerships and alliances.
- Market orientation and r and d?marketing interaction in high-technology firms.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Marketing research tools in high-tech markets.
- Understanding high-tech customers.
- In Section 4 of this course you will cover these topics
- Product development and management issues in high-tech markets.
- Distribution channels and supply chain management in high-tech markets.
- In Section 5 of this course you will cover these topics:
- Pricing considerations in high-tech markets.
- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
- E-business, e-commerce and the internet.
- Realizing the promise of technology.
Principles of Finance
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- The financial environment: firms, investors and markets.
- Financial institutions and markets.
- Corporate securities: bonds and stocks.
- In Section 2 of this course you will cover these topics:
- Interest rate fundamentals.
- Time value of money.
- Risk and return.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Valuation.
- Financial statements and analysis.
- The firm and its financial environment.
- In Section 4 of this course you will cover these topics
- Capital budgeting: cash flow principles.
- Capital budgeting techniques: certainty and risk.
- Cost of capital.
- Capital structure and dividends.
- Financial planning.
- In Section 5 of this course you will cover these topics:
- Short-term financial management.
- Investment information and transactions.
- How external forces affect firm's value.
- Investing in stocks.
- Investing in bonds.
- Mutual funds and asset allocation.
- Derivative securities.
- Corporate control and governance.
Introduction to Retail Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- The retail context: an overview -steve burt and leigh sparks-
- The internationalisation of retailing -steve burt-
- Commercial activities and the airport sector: current issues and future threats -frank o?connell and paul freathy-
- In Section 2 of this course you will cover these topics:
- Managing the strategic environment -paul freathy-
- Ethical standards in business -paul whysall-
- Undersatnding finance -paul freathy and ian spencer-
- In Section 3 of this exam you will be evaluated on below listed topics:
- The retail development process: an overview -cliff guy-
- The impact of retail planning and city centre development -allan hawsworth-
- Revitalising the town centre: the example of achmore -andrew paddison-
- In Section 4 of this course you will cover these topics
- Retail marketing -paul freathy-
- Using information to understand the customer -eric calderwood-
- Fast retailing: we won?t tell you what to wear -keri davies-
- In Section 5 of this course you will cover these topics:
- Human resource management issues in retailing -adelina broadbridge-
- Labour turnover in the retail industry -jim hendrie-
- Superquinn: the specialists in fresh food -gordon o?connor-
- Retail buying and merchandising -susan fiorito and paul freathy-
- Buying and merchandising in the retail fashion industry -grete birtwistle-
- Relationships in a complex supply chain: the growing, exporting, importing and retailing of fresh vegetables -mike pretious and jill ritchie-
- Retail logistics -leigh sparks-
- Online shopping: the logistics issue -john fernie and alan mckinnon-
- Internationalising through strategic alliances: the swedish food retailer ica -ulf johannson-
- Retailing and the millennium -nicholas alexander and paul freathy-
- E-commerce and the future of retail delivery -jonathan reynolds-
Introduction to Consumer Behavior
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction: diversity in the marketplace
- Consumer research
- In Section 2 of this course you will cover these topics:
- Market segmentation
- Consumer motivations
- In Section 3 of this exam you will be evaluated on below listed topics:
- Personality and consumer behavior
- Consumer perception
- In Section 4 of this course you will cover these topics
- Consumer learning
- Consumer attitudeformation and change
- In Section 5 of this course you will cover these topics:
- Communication and consumer behavior
- Reference groups and family influences
- Social class and consumer behavior
- The influence of culture on consumer behavior
- Subcultures and consumer behavior
- Cross-cultural consumer behavior: an international perspective
- Consumer influence and the diffusion of innovations
- Consumer decision making
Introduction to Retail Marketing
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction.
- Consumer behavior.
- In Section 2 of this course you will cover these topics:
- Planning and budgeting.
- Dramatizing the fashion merchandise: using art elements and principles.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Visual merchandising-display.
- Merchandise presentation: tools and techniques.
- In Section 4 of this course you will cover these topics
- Media mix.
- Advertising principles: print media.
- In Section 5 of this course you will cover these topics:
- Mechanics of building an ad: print media.
- Advertising principles: broadcast media.
- Mechanics of building an ad: broadcast media.
- Publicity and special events.
- The fashion show.
- Personal selling.
- Synergism in promotion and advertising.
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We are looking for bright students who will make valuable contributions to both the GUC Community and the broader society post-graduation.
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