Excel Your Career with
Product and Brand Management
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| BA-031 | Introduction to business | 6 Credits | View Details |
| BA-064 | Marketing Essentials | 6 Credits | View Details |
| BA-226 | Business communication | 6 Credits | View Details |
| BA-375 | Fundamentals of accounting | 6 Credits | View Details |
| BA-608 | Introduction to finance | 6 Credits | View Details |
| BA-686 | Management & administration | 6 Credits | View Details |
| BA-707 | E-business | 6 Credits | View Details |
| BA-785 | Human resources | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| PBM-188 | Marketing Channels | 6 Credits | View Details |
| PBM-332 | Current Issues in Brand Management | 6 Credits | View Details |
| PBM-389 | Marketing of High Technology Products | 6 Credits | View Details |
| PBM-754 | Fundamentals of Production Planning | 6 Credits | View Details |
| PBM-839 | Introduction to New Product Development | 6 Credits | View Details |
| PBM-870 | Introduction to Product and Brand Management | 6 Credits | View Details |
Introduction to business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding the u.s. business system.
- Understanding the environments of business.
- Conducting business ethically and responsibly.
- In Section 2 of this course you will cover these topics:
- Understanding entrepreneurship and new ventures.
- Understanding the global context of business.
- Managing the business enterprise
- In Section 3 of this exam you will be evaluated on below listed topics:
- Organizing the business enterprise
- Managing human resources and labor relations.
- Motivating and leading employees.
- In Section 4 of this course you will cover these topics
- Understanding marketing processes and consumer behavior.
- Developing and pricing products.
- Distributing products.
- In Section 5 of this course you will cover these topics:
- Promoting products.
- Producing goods and services.
- Managing for productivity and quality
- Managing information systems and communication technology.
- Understanding principles of accounting.
- Understanding money and banking.
- Understanding securities and investments.
- Understanding financial and risk management.
Marketing Essentials
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing: managing profitable customer relationships
- Company and marketing strategy: partnering to build customer relationships
- The marketing environment
- In Section 2 of this course you will cover these topics:
- Managing marketing information
- Consumer markets and consumer buyer behavior
- Business markets and business buyer behavior
- In Section 3 of this exam you will be evaluated on below listed topics:
- Customer-driven marketing strategy: creativing value for target customers
- Product, services, and branding strategies
- New-product development and life-cycle strategies
- In Section 4 of this course you will cover these topics
- Pricing products: understanding and capturing customer value
- Pricing products: pricing strategies
- Marketing channels and supply chain management
- In Section 5 of this course you will cover these topics:
- Retailing and wholesaling
- Communicating customer value: integrated marketing communication strategy
- Advertising and public relations
- Personal selling and sales promotion
- Direct and online marketing: building direct customer relationships
- Creating competitive advantage
- The global marketplace
- Marketing ethics and social responsibility
Business communication
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding business communication in todays workplace
- Communicating in teams and mastering listening and nonverbal communication
- In Section 2 of this course you will cover these topics:
- Planning business messages
- Writing business messages
- In Section 3 of this exam you will be evaluated on below listed topics:
- Completing business messages
- Choosing and using media for brief messages
- In Section 4 of this course you will cover these topics
- Writing routine and positive messages
- Writing negative messages
- In Section 5 of this course you will cover these topics:
- Writing persuasive messages
- Understanding and planning reports and proposals
- Writing and completing reports and proposals
- Preparing and giving oral presentations
- Building careers and writing rsums
- Applying and interviewing for employment
Fundamentals of accounting
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Accounting and the business environment
- Recording business transactions
- The adjusting process
- In Section 2 of this course you will cover these topics:
- Completing the accounting cycle
- Accounting for a retail business
- Internal control and cash
- In Section 3 of this exam you will be evaluated on below listed topics:
- Receivables
- Inventory
Long-term assets: plant assets and intangibles - In Section 4 of this course you will cover these topics
- Current liabilities and payroll
- Corporations and stockholders' equity
- Long-term liabilities
- The statement of cash flows
- In Section 5 of this course you will cover these topics:
- Financial statement analysis.
- Introduction to management accounting
- Job order costing
- Process costing
- Cost-volume-profit analysis
- The master budget and responsibility accounting
- Flexible budgets and standard costs
- Special business decisions and capital budgeting
Introduction to finance
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An introduction to the foundations of financial management - the ties that bind
- The financial markets and interest rates
- Understanding financial statements and cash flows
- In Section 2 of this course you will cover these topics:
- Evaluating a firm's financial performance
- The time value of money
- Risk and return
- In Section 3 of this exam you will be evaluated on below listed topics:
- Bond valuation
- Stock valuation
- Capital-budgeting techniques and practice
- In Section 4 of this course you will cover these topics
- Cash flows and other topics in capital budgeting
- Cost of capital
- Determining the financing mix
- In Section 5 of this course you will cover these topics:
- Dividend policy and internal financing
- Short-term financial planning
- Working-capital management
- Current asset management
- International business finance
Management & administration
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to management and organizations.
- Management yesterday and today.
- Organizational culture and environment: the constraints.
- In Section 2 of this course you will cover these topics:
- Managing in a global environment.
- Social responsibility and managerial ethics.
- Decision-making: the essence of the manager's job.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Foundations of planning.
- Strategic management.
- Planning tools and techniques.
- In Section 4 of this course you will cover these topics
- Organizational structure and design
- Communication and information technology.
- Human resource management.
- In Section 5 of this course you will cover these topics:
- Managing change and innovation.
- Foundations of behavior.
- Understanding groups and teams.
- Motivating employees.
- Leadership.
- Foundations of control.
- Operations and value chain management
E-business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Overview of ec.
- E-commerce market mechanisms.
- In Section 2 of this course you will cover these topics:
- Reatailing in e-commerce: products and services.
- Consumer behavior, customer service, and advertising
- In Section 3 of this exam you will be evaluated on below listed topics:
- Company-centric b2b and collaborative commerce.
- Public b2b exchanges.
- In Section 4 of this course you will cover these topics
- Intrabusiness, e-government, c2c, e-learning, and more.
- Mobile commerce.
- In Section 5 of this course you will cover these topics:
- Laws, ethics, and cyber crime.
- Payments and order fulfillment.
- E-strategy, internet communities, and global ec.
- Infrastructure and application development.
Human resources
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing hrm
- Human resource strategy and planning
- Recruitment
- In Section 2 of this course you will cover these topics:
- Selection: shortlisting and interviews
- The employment relationship
- Introduction to the learning process
- In Section 3 of this exam you will be evaluated on below listed topics:
- Learning and development programmes
- Performance appraisal and performance management
- In Section 4 of this course you will cover these topics
- Payment systems
- Managing employee welfare
- In Section 5 of this course you will cover these topics:
- Health and safety
- Partnership, employee involvement and high performance working
- Discipline and grievance
- Dismissal, redundancy and outplacement
Marketing Channels
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing channel concepts
- The channel participants
- In Section 2 of this course you will cover these topics:
- The environment of marketing channels
- In Section 3 of this exam you will be evaluated on below listed topics:
- Behavioral processes in marketing channels
- Strategy in marketing channels.
- In Section 4 of this course you will cover these topics
- Designing the marketing channel
- Selecting the channel members
- In Section 5 of this course you will cover these topics:
- Target markets and channel design strategy
- Motivating the channel members
- Promotion through the marketing channel
- Evaluating channel member performance
- Direct selling and direct marketing channel systems
- Marketing channels for services.
Current Issues in Brand Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- The world of advertising and integrated brand promotion.
- In Section 2 of this course you will cover these topics:
- The structure of the advertising industry: advertisers, advertising agencies, and support organizations.
- In Section 3 of this exam you will be evaluated on below listed topics:
- The evolution of promoting and advertising brands.
- In Section 4 of this course you will cover these topics
- Social, ethical, and regulatory aspects of advertising.
- In Section 5 of this course you will cover these topics:
- Advertising, integrated brand promotion and consumer behavior.
Marketing of High Technology Products
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to high-technology.
- Strategy and corporate culture in high-tech firms.
- In Section 2 of this course you will cover these topics:
- Relationship marketing: partnerships and alliances.
- Market orientation and r and d?marketing interaction in high-technology firms.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Marketing research tools in high-tech markets.
- Understanding high-tech customers.
- In Section 4 of this course you will cover these topics
- Product development and management issues in high-tech markets.
- Distribution channels and supply chain management in high-tech markets.
- In Section 5 of this course you will cover these topics:
- Pricing considerations in high-tech markets.
- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
- E-business, e-commerce and the internet.
- Realizing the promise of technology.
Fundamentals of Production Planning
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Overview of planning and control
- Forecasting fundamentals
- In Section 2 of this course you will cover these topics:
- Sales and operations planning
- In Section 3 of this exam you will be evaluated on below listed topics:
- Inventory management
- In Section 4 of this course you will cover these topics
- Material requirements planning
- In Section 5 of this course you will cover these topics:
- Production activity control
- Lean production and jit
- -partnering- activities- purchasing and distribution
- System integration and implementation
Introduction to New Product Development
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Innovation management: an introduction
- Macro factors and innovation
- In Section 2 of this course you will cover these topics:
- Managing innovation within firms
- Innovation and operations management
- In Section 3 of this exam you will be evaluated on below listed topics:
- Managing intellectual property
- Managing organisational knowledge
- In Section 4 of this course you will cover these topics
- Strategic alliances and networks
- Management of research development
- Managing rd projects
- In Section 5 of this course you will cover these topics:
- The role of technology transfer in innovation
- Product brand strategy
- New product development
- Packaging and product development
- The role of market research in new product development
- Managing the new product development team
Introduction to Product and Brand Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to product management
- Marketing planning
- In Section 2 of this course you will cover these topics:
- Defining the competitive set
- Category attractiveness analysis
- In Section 3 of this exam you will be evaluated on below listed topics:
- Competitor analysis
- Customer analysis
- In Section 4 of this course you will cover these topics
- Market potential and sales forecasting
- Developing product strategy
- In Section 5 of this course you will cover these topics:
- New products
- Pricing decisions
- Advertising decisions
- Promotions
- Channel management
- Customer relationship management
- Financial analysis for product management
- Marketing metrics
Your Academic Journey is just getting started
We are looking for bright students who will make valuable contributions to both the GUC Community and the broader society post-graduation.
In Addition to a student’s grades, the Admissions Committee looks at a variety of other things such as Character, Extracurricular Interests, achievements and the ability to take advantage of the resources provided.