Excel Your Career with
Marketing
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| BA-031 | Introduction to business | 6 Credits | View Details |
| BA-064 | Marketing Essentials | 6 Credits | View Details |
| BA-226 | Business communication | 6 Credits | View Details |
| BA-375 | Fundamentals of accounting | 6 Credits | View Details |
| BA-608 | Introduction to finance | 6 Credits | View Details |
| BA-686 | Management & administration | 6 Credits | View Details |
| BA-707 | E-business | 6 Credits | View Details |
| BA-785 | Human resources | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| ADV-104 | Marketing Research | 6 Credits | View Details |
| MKT-224 | Marketing and High Technology Products | 6 Credits | View Details |
| MKT-343 | Principles of Professional Selling | 6 Credits | View Details |
| MKT-571 | Introduction to Marketing | 6 Credits | View Details |
| RMT-744 | Introduction to Consumer Behavior | 6 Credits | View Details |
| ADV-889 | Introduction to Advertising | 6 Credits | View Details |
Introduction to business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding the u.s. business system.
- Understanding the environments of business.
- Conducting business ethically and responsibly.
- In Section 2 of this course you will cover these topics:
- Understanding entrepreneurship and new ventures.
- Understanding the global context of business.
- Managing the business enterprise
- In Section 3 of this exam you will be evaluated on below listed topics:
- Organizing the business enterprise
- Managing human resources and labor relations.
- Motivating and leading employees.
- In Section 4 of this course you will cover these topics
- Understanding marketing processes and consumer behavior.
- Developing and pricing products.
- Distributing products.
- In Section 5 of this course you will cover these topics:
- Promoting products.
- Producing goods and services.
- Managing for productivity and quality
- Managing information systems and communication technology.
- Understanding principles of accounting.
- Understanding money and banking.
- Understanding securities and investments.
- Understanding financial and risk management.
Marketing Essentials
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing: managing profitable customer relationships
- Company and marketing strategy: partnering to build customer relationships
- The marketing environment
- In Section 2 of this course you will cover these topics:
- Managing marketing information
- Consumer markets and consumer buyer behavior
- Business markets and business buyer behavior
- In Section 3 of this exam you will be evaluated on below listed topics:
- Customer-driven marketing strategy: creativing value for target customers
- Product, services, and branding strategies
- New-product development and life-cycle strategies
- In Section 4 of this course you will cover these topics
- Pricing products: understanding and capturing customer value
- Pricing products: pricing strategies
- Marketing channels and supply chain management
- In Section 5 of this course you will cover these topics:
- Retailing and wholesaling
- Communicating customer value: integrated marketing communication strategy
- Advertising and public relations
- Personal selling and sales promotion
- Direct and online marketing: building direct customer relationships
- Creating competitive advantage
- The global marketplace
- Marketing ethics and social responsibility
Business communication
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding business communication in todays workplace
- Communicating in teams and mastering listening and nonverbal communication
- In Section 2 of this course you will cover these topics:
- Planning business messages
- Writing business messages
- In Section 3 of this exam you will be evaluated on below listed topics:
- Completing business messages
- Choosing and using media for brief messages
- In Section 4 of this course you will cover these topics
- Writing routine and positive messages
- Writing negative messages
- In Section 5 of this course you will cover these topics:
- Writing persuasive messages
- Understanding and planning reports and proposals
- Writing and completing reports and proposals
- Preparing and giving oral presentations
- Building careers and writing rsums
- Applying and interviewing for employment
Fundamentals of accounting
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Accounting and the business environment
- Recording business transactions
- The adjusting process
- In Section 2 of this course you will cover these topics:
- Completing the accounting cycle
- Accounting for a retail business
- Internal control and cash
- In Section 3 of this exam you will be evaluated on below listed topics:
- Receivables
- Inventory
Long-term assets: plant assets and intangibles - In Section 4 of this course you will cover these topics
- Current liabilities and payroll
- Corporations and stockholders' equity
- Long-term liabilities
- The statement of cash flows
- In Section 5 of this course you will cover these topics:
- Financial statement analysis.
- Introduction to management accounting
- Job order costing
- Process costing
- Cost-volume-profit analysis
- The master budget and responsibility accounting
- Flexible budgets and standard costs
- Special business decisions and capital budgeting
Introduction to finance
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An introduction to the foundations of financial management - the ties that bind
- The financial markets and interest rates
- Understanding financial statements and cash flows
- In Section 2 of this course you will cover these topics:
- Evaluating a firm's financial performance
- The time value of money
- Risk and return
- In Section 3 of this exam you will be evaluated on below listed topics:
- Bond valuation
- Stock valuation
- Capital-budgeting techniques and practice
- In Section 4 of this course you will cover these topics
- Cash flows and other topics in capital budgeting
- Cost of capital
- Determining the financing mix
- In Section 5 of this course you will cover these topics:
- Dividend policy and internal financing
- Short-term financial planning
- Working-capital management
- Current asset management
- International business finance
Management & administration
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to management and organizations.
- Management yesterday and today.
- Organizational culture and environment: the constraints.
- In Section 2 of this course you will cover these topics:
- Managing in a global environment.
- Social responsibility and managerial ethics.
- Decision-making: the essence of the manager's job.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Foundations of planning.
- Strategic management.
- Planning tools and techniques.
- In Section 4 of this course you will cover these topics
- Organizational structure and design
- Communication and information technology.
- Human resource management.
- In Section 5 of this course you will cover these topics:
- Managing change and innovation.
- Foundations of behavior.
- Understanding groups and teams.
- Motivating employees.
- Leadership.
- Foundations of control.
- Operations and value chain management
E-business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Overview of ec.
- E-commerce market mechanisms.
- In Section 2 of this course you will cover these topics:
- Reatailing in e-commerce: products and services.
- Consumer behavior, customer service, and advertising
- In Section 3 of this exam you will be evaluated on below listed topics:
- Company-centric b2b and collaborative commerce.
- Public b2b exchanges.
- In Section 4 of this course you will cover these topics
- Intrabusiness, e-government, c2c, e-learning, and more.
- Mobile commerce.
- In Section 5 of this course you will cover these topics:
- Laws, ethics, and cyber crime.
- Payments and order fulfillment.
- E-strategy, internet communities, and global ec.
- Infrastructure and application development.
Human resources
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing hrm
- Human resource strategy and planning
- Recruitment
- In Section 2 of this course you will cover these topics:
- Selection: shortlisting and interviews
- The employment relationship
- Introduction to the learning process
- In Section 3 of this exam you will be evaluated on below listed topics:
- Learning and development programmes
- Performance appraisal and performance management
- In Section 4 of this course you will cover these topics
- Payment systems
- Managing employee welfare
- In Section 5 of this course you will cover these topics:
- Health and safety
- Partnership, employee involvement and high performance working
- Discipline and grievance
- Dismissal, redundancy and outplacement
Marketing Research
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing marketing research.
- Understanding the marketing research industry.
- Steps in the marketing research process including defining the problem and research objectives.
- In Section 2 of this course you will cover these topics:
- Research design.
- Accessing secondary data and online information databases.
- Standardized information sources. standardized information sources
- In Section 3 of this exam you will be evaluated on below listed topics:
- Deciding on your survey data collection method.
- Using measurement scales in your survey.
- Designing your questionnaire.
- In Section 4 of this course you will cover these topics
- Determining sample size and the sampling method.
- Collecting data and summarizing what you found in your sample.
- Generalizing your sample findings to the population.
- In Section 5 of this course you will cover these topics:
- Comparing to find differences in your data.
- Determining relationships among your variables.
- Preparing and presenting the research results.
Marketing and High Technology Products
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to high-technology.
- Strategy and corporate culture in high-tech firms.
- In Section 2 of this course you will cover these topics:
- Relationship marketing: partnerships and alliances.
- Market orientation and r and d?marketing interaction in high-technology firms.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Marketing research tools in high-tech markets.
- Understanding high-tech customers.
- In Section 4 of this course you will cover these topics
- Product development and management issues in high-tech markets.
- Modern construction surveying practices
- In Section 5 of this course you will cover these topics:
- Pricing considerations in high-tech markets.
- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
- E-business, e-commerce and the internet.
- Realizing the promise of technology.
Principles of Professional Selling
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Personal selling and the marketing concepts
- Personal selling opportunities in the age of information
- Creating value with a relationship strategy
- In Section 2 of this course you will cover these topics:
- Communication styles:managing selling relationships
- Ethics: the foundation for relationships in selling
- Creating product solutions
- In Section 3 of this exam you will be evaluated on below listed topics:
- Product-selling strategies that add value
- The buying proecess and buying behavior
- Developing and qualifying a prospect base
- In Section 4 of this course you will cover these topics
- Approaching the customer
- Creating the consultative sales presentation
- Creating value with the sales demonstration
- In Section 5 of this course you will cover these topics:
- Negotiating buyer concerns
- Closing the sale and confirming the partnership
- Servicing the sale and building the partnership
- Opportunity management:the key to greater sales productivity
- Management of the sales force
Introduction to Marketing
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing: managing profitable customer relationships
- Company and marketing strategy: partnering to build customer relationships
- The marketing environment
- In Section 2 of this course you will cover these topics:
- Managing marketing information
- Consumer and business buyer behavior
- Segmentation, targeting, and positioning: building the right relationships with the rightcustomers
- In Section 3 of this exam you will be evaluated on below listed topics:
- Product, services, and branding strategy
- New-product development and product life-cycle strategies
- Pricing: understanding and capturing customer value
- In Section 4 of this course you will cover these topics
- Marketing channels and supply chain management
- Retailing and wholesaling
- Communicating customer value: advertising, sales promotion, and public relations
- In Section 5 of this course you will cover these topics:
- Communicating customer value: personal selling and direct marketing
- Marketing in the digital age
- The global marketplace
- Marketing ethics and social responsibility
Introduction to Consumer Behavior
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction: diversity in the marketplace
- Consumer research
- In Section 2 of this course you will cover these topics:
- Market segmentation
- Consumer motivations
- In Section 3 of this exam you will be evaluated on below listed topics:
- Personality and consumer behavior
- Consumer perception
- In Section 4 of this course you will cover these topics
- Consumer learning
- Consumer attitudeformation and change
- In Section 5 of this course you will cover these topics:
- Communication and consumer behavior
- Reference groups and family influences
- Social class and consumer behavior
- The influence of culture on consumer behavior
- Subcultures and consumer behavior
- Cross-cultural consumer behavior: an international perspective
- Consumer influence and the diffusion of innovations
- Consumer decision making
Introduction to Advertising
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to advertising
- Advertising and rsquo;s role in marketing
- Advertising and society
- In Section 2 of this course you will cover these topics:
- How advertising works
- The consumer audience
- Strategic research
- In Section 3 of this exam you will be evaluated on below listed topics:
- Strategic planning
- Print and out-of-home media
- Broadcast media
- In Section 4 of this course you will cover these topics
- Interactive and alternative media
- Media planning and buying
- The creative side and message strategy
- In Section 5 of this course you will cover these topics:
- Copywriting
- Design and production
- Direct response
- Sales promotion, events, and sponsorships
- Public relations
- Special advertising situations
- Evaluation of effectiveness
Your Academic Journey is just getting started
We are looking for bright students who will make valuable contributions to both the GUC Community and the broader society post-graduation.
In Addition to a student’s grades, the Admissions Committee looks at a variety of other things such as Character, Extracurricular Interests, achievements and the ability to take advantage of the resources provided.