Excel Your Career with
Entrepreneurship
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| BA-031 | Introduction to business | 6 Credits | View Details |
| BA-064 | Marketing Essentials | 6 Credits | View Details |
| BA-226 | Business communication | 6 Credits | View Details |
| BA-375 | Fundamentals of accounting | 6 Credits | View Details |
| BA-608 | Introduction to finance | 6 Credits | View Details |
| BA-686 | Management & administration | 6 Credits | View Details |
| BA-707 | E-business | 6 Credits | View Details |
| BA-785 | Human resources | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| MGT-089 | Introduction to Entrepreneurship | 6 Credits | View Details |
| ENT-155 | Introduction to Entrepreneurial Finance | 6 Credits | View Details |
| ENT-429 | Entrepreneurship and New Ventures | 6 Credits | View Details |
| ENT-446 | Entrepreneurial Management in a Turnaround Environment | 6 Credits | View Details |
| ENT-504 | Entrepreneurs in Innovation | 6 Credits | View Details |
| ENT-662 | Introduction to Small Business Management | 6 Credits | View Details |
Introduction to business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding the u.s. business system.
- Understanding the environments of business.
- Conducting business ethically and responsibly.
- In Section 2 of this course you will cover these topics:
- Understanding entrepreneurship and new ventures.
- Understanding the global context of business.
- Managing the business enterprise
- In Section 3 of this exam you will be evaluated on below listed topics:
- Organizing the business enterprise
- Managing human resources and labor relations.
- Motivating and leading employees.
- In Section 4 of this course you will cover these topics
- Understanding marketing processes and consumer behavior.
- Developing and pricing products.
- Distributing products.
- In Section 5 of this course you will cover these topics:
- Promoting products.
- Producing goods and services.
- Managing for productivity and quality
- Managing information systems and communication technology.
- Understanding principles of accounting.
- Understanding money and banking.
- Understanding securities and investments.
- Understanding financial and risk management.
Marketing Essentials
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing: managing profitable customer relationships
- Company and marketing strategy: partnering to build customer relationships
- The marketing environment
- In Section 2 of this course you will cover these topics:
- Managing marketing information
- Consumer markets and consumer buyer behavior
- Business markets and business buyer behavior
- In Section 3 of this exam you will be evaluated on below listed topics:
- Customer-driven marketing strategy: creativing value for target customers
- Product, services, and branding strategies
- New-product development and life-cycle strategies
- In Section 4 of this course you will cover these topics
- Pricing products: understanding and capturing customer value
- Pricing products: pricing strategies
- Marketing channels and supply chain management
- In Section 5 of this course you will cover these topics:
- Retailing and wholesaling
- Communicating customer value: integrated marketing communication strategy
- Advertising and public relations
- Personal selling and sales promotion
- Direct and online marketing: building direct customer relationships
- Creating competitive advantage
- The global marketplace
- Marketing ethics and social responsibility
Business communication
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding business communication in todays workplace
- Communicating in teams and mastering listening and nonverbal communication
- In Section 2 of this course you will cover these topics:
- Planning business messages
- Writing business messages
- In Section 3 of this exam you will be evaluated on below listed topics:
- Completing business messages
- Choosing and using media for brief messages
- In Section 4 of this course you will cover these topics
- Writing routine and positive messages
- Writing negative messages
- In Section 5 of this course you will cover these topics:
- Writing persuasive messages
- Understanding and planning reports and proposals
- Writing and completing reports and proposals
- Preparing and giving oral presentations
- Building careers and writing rsums
- Applying and interviewing for employment
Fundamentals of accounting
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Accounting and the business environment
- Recording business transactions
- The adjusting process
- In Section 2 of this course you will cover these topics:
- Completing the accounting cycle
- Accounting for a retail business
- Internal control and cash
- In Section 3 of this exam you will be evaluated on below listed topics:
- Receivables
- Inventory
Long-term assets: plant assets and intangibles - In Section 4 of this course you will cover these topics
- Current liabilities and payroll
- Corporations and stockholders' equity
- Long-term liabilities
- The statement of cash flows
- In Section 5 of this course you will cover these topics:
- Financial statement analysis.
- Introduction to management accounting
- Job order costing
- Process costing
- Cost-volume-profit analysis
- The master budget and responsibility accounting
- Flexible budgets and standard costs
- Special business decisions and capital budgeting
Introduction to finance
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An introduction to the foundations of financial management - the ties that bind
- The financial markets and interest rates
- Understanding financial statements and cash flows
- In Section 2 of this course you will cover these topics:
- Evaluating a firm's financial performance
- The time value of money
- Risk and return
- In Section 3 of this exam you will be evaluated on below listed topics:
- Bond valuation
- Stock valuation
- Capital-budgeting techniques and practice
- In Section 4 of this course you will cover these topics
- Cash flows and other topics in capital budgeting
- Cost of capital
- Determining the financing mix
- In Section 5 of this course you will cover these topics:
- Dividend policy and internal financing
- Short-term financial planning
- Working-capital management
- Current asset management
- International business finance
Management & administration
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to management and organizations.
- Management yesterday and today.
- Organizational culture and environment: the constraints.
- In Section 2 of this course you will cover these topics:
- Managing in a global environment.
- Social responsibility and managerial ethics.
- Decision-making: the essence of the manager's job.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Foundations of planning.
- Strategic management.
- Planning tools and techniques.
- In Section 4 of this course you will cover these topics
- Organizational structure and design
- Communication and information technology.
- Human resource management.
- In Section 5 of this course you will cover these topics:
- Managing change and innovation.
- Foundations of behavior.
- Understanding groups and teams.
- Motivating employees.
- Leadership.
- Foundations of control.
- Operations and value chain management
E-business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Overview of ec.
- E-commerce market mechanisms.
- In Section 2 of this course you will cover these topics:
- Reatailing in e-commerce: products and services.
- Consumer behavior, customer service, and advertising
- In Section 3 of this exam you will be evaluated on below listed topics:
- Company-centric b2b and collaborative commerce.
- Public b2b exchanges.
- In Section 4 of this course you will cover these topics
- Intrabusiness, e-government, c2c, e-learning, and more.
- Mobile commerce.
- In Section 5 of this course you will cover these topics:
- Laws, ethics, and cyber crime.
- Payments and order fulfillment.
- E-strategy, internet communities, and global ec.
- Infrastructure and application development.
Human resources
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing hrm
- Human resource strategy and planning
- Recruitment
- In Section 2 of this course you will cover these topics:
- Selection: shortlisting and interviews
- The employment relationship
- Introduction to the learning process
- In Section 3 of this exam you will be evaluated on below listed topics:
- Learning and development programmes
- Performance appraisal and performance management
- In Section 4 of this course you will cover these topics
- Payment systems
- Managing employee welfare
- In Section 5 of this course you will cover these topics:
- Health and safety
- Partnership, employee involvement and high performance working
- Discipline and grievance
- Dismissal, redundancy and outplacement
Introduction to Entrepreneurship
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- The foundations of entrepreneurship
- Inside the entrepreneurial mind: from ideas to reality
- Designing a competitive business model and building a solid strategic plan
- In Section 2 of this course you will cover these topics:
- Conducting a feasibility analysis and crafting a winning business plan
- Forms of business ownership
- Franchising and the entrepreneur
- In Section 3 of this exam you will be evaluated on below listed topics:
- Buying an existing business
- Building a powerful marketing plan
- E-commerce and the entrepreneur
- In Section 4 of this course you will cover these topics
- Pricing strategies
- Creating a successful financial plan
- Managing cash flow
- In Section 5 of this course you will cover these topics:
- Sources of financing: debt and equity
- Choosing the right location
- Global aspects of entrepreneurship
- Building a new venture team and planning for the next generation
Introduction to Entrepreneurial Finance
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Financial and economic concepts
- Financial management and planning
- In Section 2 of this course you will cover these topics:
- Financial statements
- Analysis of financial statements
- In Section 3 of this exam you will be evaluated on below listed topics:
- Profit, profitability, and break-even analysis
- Forecasting and pro forma financial statements
- In Section 4 of this course you will cover these topics
- Working capital management
- Time value of money: using lump sum
- In Section 5 of this course you will cover these topics:
- Time value of money: using annuities
- Capital budgeting
- Personal finance
Entrepreneurship and New Ventures
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to entrepreneurship
- In Section 2 of this course you will cover these topics:
- Recognizing opportunities and generating ideas
- Feasibility analysis
- Industry and competitor analysis
- In Section 3 of this exam you will be evaluated on below listed topics:
- Developing an effective business model
- Building a new venture team
- In Section 4 of this course you will cover these topics
- Assessing a new venture?s financial strength and viability
- Preparing the proper ethical and legal foundation
- Writing a business plan
- Getting financing or funding
- Unique marketing issues
- In Section 5 of this course you will cover these topics:
- The importance of intellectual property
- Preparing for and evaluating the challenges of growth
- Strategies for firm growth
- Franchising
Entrepreneurial Management in a Turnaround Environment
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Entrepreneurs recognize opportunities
- Create business from opportunity: the economics of one unit
- In Section 2 of this course you will cover these topics:
- What is marketing? analyzing customers and your market
- Developing the right marketing mix
- In Section 3 of this exam you will be evaluated on below listed topics:
- Smart selling and effective customer service
- Tracking fixed and variable costs
- In Section 4 of this course you will cover these topics
- Using an income statement to guide a business
- Financing strategy: borrow debt or sell equity?
- In Section 5 of this course you will cover these topics:
- Cash flow: the lifeblood of a business
- Choosing legal structures and distribution channels
- Effective leadership: managing resources and employees
- Raising capital: tracking debt and equity on the balance sheet
- Replication and harvesting: cashing in on your brand
- Investing for a secure future
Entrepreneurs in Innovation
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Entrepreneurs and entrepreneurship.
- In Section 2 of this course you will cover these topics:
- The context of entrepreneurship.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Researching the venture's feasibility.
- In Section 4 of this course you will cover these topics
- Planning the venture.
- In Section 5 of this course you will cover these topics:
- Organizing the venture.
- Launching the venture.
- Managing processes.
- Managing people.
Introduction to Small Business Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Entrepreneurs: the driving force behind small business
- Strategic management and the entrepreneur
- Choosing a form of ownership
- Franchising and the entrepreneur
- In Section 2 of this course you will cover these topics:
- Buying an existing business
- Crafting a winning business plan
- Building a guerrilla marketing plan
- Creating a solid financial plan
- In Section 3 of this exam you will be evaluated on below listed topics:
- Managing cash flow
- Pricing and credit strategies
- Integrated marketing communications
- Global marketing strategies
- In Section 4 of this course you will cover these topics
- E-commerce and entrepreneurship
- Sources of equity financing
- Source of debt financing
- Location, layout, and physical facilities
- In Section 5 of this course you will cover these topics:
- Purchasing, quality management, and vendor analysis
- Managing inventory
- Staffing and leading a growing company
- Management succession and risk management
- Ethics, social responsibility, and the entrepreneur
- The legal environment: business law and government regulation
Your Academic Journey is just getting started
We are looking for bright students who will make valuable contributions to both the GUC Community and the broader society post-graduation.
In Addition to a student’s grades, the Admissions Committee looks at a variety of other things such as Character, Extracurricular Interests, achievements and the ability to take advantage of the resources provided.